Database marketing and RFMR analysis

Database marketing and RFMR analysis

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Εισαγωγη στο database marketing-διαδικασιες-εργαλεια-υλοποιηση

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Bibliographic Details
Main Author: Καλίγκος, Ευστράτιος-Ζαρίφης
Other Authors: Βαλίρης, Γεώργιος
Language:Greek
Published: 2015
Subjects:
Μάρκετινγκ
Βάση δεδομένων
Marketing
Database
RFMR analysis
Online Access:https://vsmart.lib.aegean.gr/webopac/List.csp?SearchT1=%CE%9A%CE%B1%CE%BB%CE%AF%CE%B3%CE%BA%CE%BF%CF%82%2C+%CE%95%CF%85%CF%83%CF%84%CF%81%CE%AC%CF%84%CE%B9%CE%BF%CF%82&Index1=Keywordsbib&Database=1&SearchMethod=Find_1&SearchTerm1=%CE%9A%CE%B1%CE%BB%CE%AF%CE%B3%CE%BA%CE%BF%CF%82%2C+%CE%95%CF%85%CF%83%CF%84%CF%81%CE%AC%CF%84%CE%B9%CE%BF%CF%82&OpacLanguage=gre&Profile=Default&EncodedRequest=*B1q*B0*ACD*8Cs*B5*7E*F0*E1*D7oSd*9E&EncodedQuery=*B1q*B0*ACD*8Cs*B5*7E*F0*E1*D7oSd*9E&Source=SysQR&PageType=Start&PreviousList=RecordListFind&WebPageNr=1&NumberToRetrieve=50&WebAction=NewSearch&StartValue=0&RowRepeat=0&ExtraInfo=&SortIndex=Year&SortDirection=-1&Resource=&SavingIndicator=&RestrType=&RestrTerms=&RestrShowAll=&LinkToIndex=
http://hdl.handle.net/11610/6421
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