Database marketing and RFMR analysis

Εισαγωγη στο database marketing-διαδικασιες-εργαλεια-υλοποιηση

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Bibliographic Details
Main Author:	Καλίγκος, Ευστράτιος-Ζαρίφης
Other Authors:	Βαλίρης, Γεώργιος
Language:	Greek
Published:	2015
Subjects:	Μάρκετινγκ Βάση δεδομένων Marketing Database RFMR analysis
Online Access:	https://vsmart.lib.aegean.gr/webopac/List.csp?SearchT1=%CE%9A%CE%B1%CE%BB%CE%AF%CE%B3%CE%BA%CE%BF%CF%82%2C+%CE%95%CF%85%CF%83%CF%84%CF%81%CE%AC%CF%84%CE%B9%CE%BF%CF%82&Index1=Keywordsbib&Database=1&SearchMethod=Find_1&SearchTerm1=%CE%9A%CE%B1%CE%BB%CE%AF%CE%B3%CE%BA%CE%BF%CF%82%2C+%CE%95%CF%85%CF%83%CF%84%CF%81%CE%AC%CF%84%CE%B9%CE%BF%CF%82&OpacLanguage=gre&Profile=Default&EncodedRequest=B1qB0ACD8CsB57EF0E1D7oSd9E&EncodedQuery=B1qB0ACD8CsB57EF0E1D7oSd9E&Source=SysQR&PageType=Start&PreviousList=RecordListFind&WebPageNr=1&NumberToRetrieve=50&WebAction=NewSearch&StartValue=0&RowRepeat=0&ExtraInfo=&SortIndex=Year&SortDirection=-1&Resource=&SavingIndicator=&RestrType=&RestrTerms=&RestrShowAll=&LinkToIndex= http://hdl.handle.net/11610/6421
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