eBook
Innovative Strategies in Sustainable Marketing Communications: A Global Perspective
| Τίτλος: | Innovative Strategies in Sustainable Marketing Communications: A Global Perspective |
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| Συγγραφείς: | Al-Ahmed, HindAff8, Alshaketheep, KhaledAff9, Mansour, AhmadAff10, Rababah, NayelAff11, Alshurideh, MuhammadAff12, Al Zeer, ImadAff13, Deeb, ArafatAff14 |
| Συνεισφορές: | Kacprzyk, Janusz, Series EditorAff1, Novikov, Dmitry A., Editorial Board MemberAff2, Shi, Peng, Editorial Board MemberAff3, Cao, Jinde, Editorial Board MemberAff4, Polycarpou, Marios, Editorial Board MemberAff5, Pedrycz, Witold, Editorial Board MemberAff6, Alareeni, Bahaaeddin, editorAff7 |
| Πηγή: | The Digital Edge: Transforming Business Systems for Strategic Success : Volume 2. 604:607-617 |
| Βάση Δεδομένων: | Springer Nature eBooks |
| ISBN: | 9783031952791 9783031952807 |
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| DOI: | 10.1007/978-3-031-95280-7_56 |