Innovative Strategies in Sustainable Marketing Communications: A Global Perspective

Bibliographic Details
Title:	Innovative Strategies in Sustainable Marketing Communications: A Global Perspective
Authors:	Al-Ahmed, Hind^Aff8, Alshaketheep, Khaled^Aff9, Mansour, Ahmad^Aff10, Rababah, Nayel^Aff11, Alshurideh, Muhammad^Aff12, Al Zeer, Imad^Aff13, Deeb, Arafat^Aff14
Contributors:	Kacprzyk, Janusz, Series Editor^Aff1, Novikov, Dmitry A., Editorial Board Member^Aff2, Shi, Peng, Editorial Board Member^Aff3, Cao, Jinde, Editorial Board Member^Aff4, Polycarpou, Marios, Editorial Board Member^Aff5, Pedrycz, Witold, Editorial Board Member^Aff6, Alareeni, Bahaaeddin, editor^Aff7
Source:	The Digital Edge: Transforming Business Systems for Strategic Success : Volume 2. 604:607-617
Database:	Springer Nature eBooks

Description
ISBN:	9783031952791 9783031952807
DOI:	10.1007/978-3-031-95280-7_56