Research of customers’ attitudes and perceptions towards circular models in the fashion industry
The fashion is one of the most resource-intensive and polluting sectors of industry. Circular economy (CE) has been proposed as a possible solution to these issues. In spite of this, the shift to CE, necessitates fundamental changes in the behaviour and actions of all organization members. Consumers...
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| Main Authors: | , |
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| Other Authors: | |
| Language: | English |
| Published: |
2025
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11610/26866 |
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| Summary: | The fashion is one of the most resource-intensive and polluting sectors of industry. Circular economy (CE) has been proposed as a possible solution to these issues. In spite of this, the shift to CE, necessitates fundamental changes in the behaviour and actions of all organization members. Consumers have been identified as crucial economic actors in driving the CE transition process, as their purchasing, usage, and disposal decisions can either drive or obstruct the adoption of new circular fashion models. Their environmental awareness can encourage businesses to become more responsible and offer circular solutions, providing these businesses with a considerable competitive edge in world’s economy. This study examines the consumer attitudes and use of various green models. These will be explored through a U&A research. The outcomes of a questionnaire survey conducted throughout August and early September of 2022 with 450 Greek participants will be presented. Finally, the collected data will be analysed statistically, using IBM’s SPSS. |
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