Διερεύνηση πρόθεσης περιήγησης στον Nikeland World στο Roblox αξιοποιώντας το TPB (Theory of Planned Behavior) και συγκεκριμένες στρατηγικές.
The diploma thesis examines the concept of virtual worlds and their underlying purpose. Subsequently, it delves into the motivations behind a brand's integration into this digital realm, addressing inquiries such as 'what value does it provide?' and 'what benefits does the brand...
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| Main Authors: | , |
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| Language: | el_GR |
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2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11610/26342 |
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