Σύστημα διαχείρισης πελατειακών σχέσεων
This thesis aims to study how Customer Relationship Management (CRM) is used in companies. By exploring, describing and somewhat explaining companies’ objectives of CRM and their CRM processes as well as how the organization is affected by CRM, achieves the overall purpose of the study. Three case s...
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| Language: | el_GR |
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2020
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| Online Access: | http://hdl.handle.net/11610/20870 |
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