Creating powerful brands : in consumer,industrial and service markets

Saved in:
Bibliographic Details
Main Author: De Chernatony, Leslie
Corporate Author: Chartered Institute of Marketing
Other Authors: McDonald, Malcolm
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 1998
Edition:2nd ed.
Series:Marketing series (London, England). Professional development
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!