Lovemarks : the future beyond brands

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Bibliographic Details
Main Author:	Roberts, Kevin 1949-
Other Authors:	Lafley, A. G. (Alan G.) (Author of introduction, etc.)
Format:	Book
Language:	English
Published:	New York : PowerHouse Books, 2005
Edition:	2nd ed., expanded
Subjects:	Branding (Marketing) Brand name products > Forecasting. Advertising > Brand name products. Trademarks.
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