Lovemarks : the future beyond brands

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Bibliographic Details
Main Author: Roberts, Kevin 1949-
Other Authors: Lafley, A. G. (Alan G.) (Author of introduction, etc.)
Format: Book
Language:English
Published: New York : PowerHouse Books, 2005
Edition:2nd ed., expanded
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Description
Physical Description:245 σ.; εικ. (μερ. έγχρ.); 25 εκ.
Bibliography:Βιβλιογραφία: σ. 243
Ευρετήριο: σ. 238-240
ISBN:978-1-57687-270-3 (hbk.)
1-57687-270-X (hbk.)