Destination branding : creating the unique destination proposition

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Bibliographic Details
Main Author:	Morgan, Nigel
Other Authors:	Pritchard, Annette, Pride, Roger
Format:	Book
Language:	English
Published:	Amsterdam ; Boston : Elsevier, 2004
Subjects:	Place marketing. Tourism. Branding (Marketing)
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Description
Physical Description:	xx, 314 σ.; σχέδια, πιν.; 24 εκ.
Bibliography:	Περιλαμβάνει βιβλιογραφίες και ευρετήριο
ISBN:	0-7506-5969-6

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