Analysis for marketing planning
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| Main Author: | Lehmann, Donald R. |
|---|---|
| Other Authors: | Winer, Russell S. |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin,
c2005
|
| Edition: | 6th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
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