Instructor's manual to accompany marketing management : strategies and programs
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1997
|
| Edition: | 6th ed. |
| Subjects: | |
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| 100 | 1 | |a Guiltinan, Joseph, P. | |
| 245 | 1 | 0 | |a Instructor's manual to accompany marketing management : |b strategies and programs / |c Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden |
| 250 | |a 6th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c c1997 | ||
| 300 | |a ix, 527 σ. | ||
| 650 | 0 | 0 | |a Marketing. |
| 650 | 0 | 0 | |a Management. |
| 700 | 1 | |a Paul, Gordon, W. | |
| 700 | 1 | |a Madden, Thomas J. | |
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