Instructor's manual to accompany Bovee/Houston/Thill marketing
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| Main Author: | Bovée, Courtland L. |
|---|---|
| Other Authors: | Houston, Michael J., Thill, John V. |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
1995
|
| Edition: | 2nd ed. |
| Subjects: | |
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