Global marketing and advertising :

Global marketing and advertising : understanding cultural paradoxes

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Bibliographic Details
Main Author:	Mooij, Marieke K. de 1943-
Format:	Book
Language:	English
Published:	Thousand Oaks : Sage, 1998
Subjects:	Target marketing > Cross-cultural studies. Advertising > Cross-cultural studies. Consumer behavior > Cross-cultural studies.
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