Developing business strategies
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley & Sons,
c2001
|
| Edition: | 6th ed. |
| Subjects: | |
| Tags: |
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| 008 | 020313s2001 eng d | ||
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| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.4012 | |
| 100 | 1 | |a Aaker, David A. | |
| 245 | 1 | 0 | |a Developing business strategies / |c David A. Aaker |
| 250 | |a 6th ed. | ||
| 260 | |a New York : |b John Wiley & Sons, |c c2001 | ||
| 300 | |a xiv, 338 p. | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Strategic planning. |
| 650 | 0 | 0 | |a Marketing |x Management. |
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| 970 | |a ΣΠΕΝΤΖΑ |b ΕΛΕΝΗ |z 2002/03/13 | ||