Innovation management and new product development

Innovation management and new product development

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Bibliographic Details
Main Author: Trott, Paul
Format: Book
Language:English
Published: Harlow : Pearson, 2012
Edition:5th ed.
Subjects:
Technological innovations > Management.
Industrial management.
Product management.
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Description
Physical Description:xxviii, 620 σ.; πίν., σχέδια; 25 εκ.
Bibliography:Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο
ISBN:978-0-273-73656-1 (pbk.)

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