Product policy : concepts, methods, and strategy
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass :
Addison-Wesley,
1982
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| Series: | Addison-Wesley marketing series
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| Subjects: | |
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| Physical Description: | 666 p. |
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| ISBN: | 0201083434 |