Principles of marketing
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Routledge,
1993
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| Series: | Routledge series in the principles of management
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| Subjects: | |
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| Physical Description: | vii, 249 p. |
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| Bibliography: | Includes bibliography and index |
| ISBN: | 0415072662 |