Advertising : principles and practice
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Prentice Hall,
c2003.
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| Edition: | 6th ed. |
| Subjects: | |
| Tags: |
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| Physical Description: | xxxii, 599 σ. : εικ. ; 29 εκ. |
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| Bibliography: | Περιλαμβάνει βιβλιογραφικές αναφορές και ευρετήριο. |
| ISBN: | 0130477222 |