Quantitative analysis in marketing management
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Chichester ; New York :
John Wiley & Sons,
c1998
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| Subjects: | |
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | x, 331 p.; ill.; 23 cm. |
| ISBN: | 0-471-96430-1 |