Cases in advertising and promotion management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Plano, Tex. :
Business Publications,
1983
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| Subjects: | |
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| Item Description: | Includes index |
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| Physical Description: | xvii, 811 p.; ill.; 25 cm |
| ISBN: | 0256029326 |