The power of industrial brands : an effective route to competitive advantage
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| Main Author: | Hague, Paul N. |
|---|---|
| Other Authors: | Jackson, Peter, 1942- |
| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill,
c1994
|
| Series: | McGraw-Hill marketing for professionals
|
| Subjects: | |
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