Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing
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| Main Author: | Ozimek, John 1957- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill,
c1993
|
| Series: | McGraw-Hill marketing for professionals
|
| Subjects: | |
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