Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill,
c1993
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| Series: | McGraw-Hill marketing for professionals
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| Subjects: | |
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| Physical Description: | xiv, 268 p. |
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| Bibliography: | Includes index |
| ISBN: | 0-07-707766-0 |