Principles and practice of social marketing : an international perspective
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge; New York :
Cambridge University Press,
2010
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/42068 | ||
| 008 | 140213s2010 eng d | ||
| 020 | |a 978-0-521-16737-6 | ||
| 035 | |l 10116682 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 |2 (23) | |
| 100 | 1 | |a Donavan, Rob |d 1944- | |
| 245 | 1 | 0 | |a Principles and practice of social marketing : |b an international perspective / |c Rob Donovan, Nadine Henley |
| 260 | |a Cambridge; New York : |b Cambridge University Press, |c 2010 | ||
| 300 | |a xix, 504 σ.; |c 25 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφία (σ. 282-301) και ευρετήριο | ||
| 650 | 0 | 0 | |a Social marketing. |
| 700 | 1 | |a Henley, Nadine. | |
| 852 | |a INST |b LESVOS |e 20140213 |h 658.8 DON |p 005100053589 |q 005100053589 |t BK |y 0 | ||
| 901 | |a BIBL1-2014-1 | ||
| 909 | |a Λ |b 177552 | ||
| 922 | |a 1ΕΛΗ |b 201210 |c ΤΜΗΜΑ ΚΟΙΝΩΝΙΟΛΟΓΙΑΣ |d ΙΩΑΝΝΙΔΟΥ | ||
| 970 | |a ΤΖΑΦΕΡΗ |b ΕΥΑΓΓΕΛΙΑ |z 2014/02/12 | ||