Principles and practice of social marketing : an international perspective
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge; New York :
Cambridge University Press,
2010
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| Subjects: | |
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| Physical Description: | xix, 504 σ.; 25 εκ. |
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| Bibliography: | Περιλαμβάνει βιβλιογραφία (σ. 282-301) και ευρετήριο |
| ISBN: | 978-0-521-16737-6 |