Beyond maximarketing : the new power of caring and daring
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York, San Francisco :
McGraw-Hill,
c1994
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| Subjects: | |
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| Physical Description: | 320 p. |
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| Bibliography: | Includes index |
| ISBN: | 0-07-051343-0 0-07-015338-8 |