Adapting marketing to libraries in a changing and world wide environment

Adapting marketing to libraries in a changing and world wide environment Le marketing des bibliotheques a l'heure du changement et de la mondialisation

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Bibliographic Details
Corporate Authors: International Federation of Library Associations and Institutions Section on Management and Marketing, IFLA General Conference
Other Authors: Savard, Rejean (Editor)
Format: Book
Language:English
French
Published: Munchen : K.G. Saur, c2000
Series:IFLA publications ; ; 89
Subjects:
Libraries > Marketing > Congresses.
Libraries > Public relations > Congresses.
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Description
Item Description:Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997.
Physical Description:89 p.; ill.; 22 cm.
Bibliography:Includes bibliographical references
ISBN:3-598-21811-7
ISSN:0344-6891

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