Quality assurance in marketing : setting action standards for better results
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill ,
1994
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| Series: | McGraw-Hill marketing for professionals
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| Subjects: | |
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| Item Description: | Includes index |
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| Physical Description: | 375 p. |
| ISBN: | 0-07-707876-4 |