Beyond branding : How savvy marketers build brand equity to create products and open new markets
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago, Illinois :
Probus publishing company,
1993.
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| Subjects: | |
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| Item Description: | Περιλαμβάνει ευρετήριο. |
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| Physical Description: | 214 σ. |
| ISBN: | 1-55738-428-2 |