The economics of the brand : a marketing analysis
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
1986
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| Subjects: | |
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| Item Description: | Includes index and bibliography |
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| Physical Description: | 162 p. |
| ISBN: | 0-07-084156-X |