Building brand identity : a strategy for success in a hostile marketplace

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Bibliographic Details
Main Author:	Upshaw, Lynn B.
Format:	Book
Language:	English
Published:	New York, Chichester : Wiley, 1995.
Subjects:	Brand name products > Management.
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Description
Item Description:	Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο.
Physical Description:	354 σ. ; 25 κ.
ISBN:	047104220X

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