Environmental marketing : positive strategies for reaching the green consumer
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1993
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| Subjects: | |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/33971 | ||
| 008 | 960209s1993 eng d | ||
| 020 | |a 0070115990 | ||
| 035 | |l 10024029 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.802 | |
| 100 | 1 | |a Coddington, Walter. | |
| 245 | 1 | 0 | |a Environmental marketing : |b positive strategies for reaching the green consumer / |c Walter Coddington |
| 260 | |a New York : |b McGraw-Hill, |c c1993 | ||
| 300 | |a xi, 252 p.; |b ill.; |c 24 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Green marketing. |
| 650 | 0 | 0 | |a Product management |x Environmental aspects. |
| 852 | |a INST |b CHIOS |e 19960209 |h 658.802 GOD |p 005200002214 |q 005200002214 |t BK |y 0 | ||
| 909 | |a Χ |b 031268 | ||