Strategic planning workbook

Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Krallinger, Joseph C.
Άλλοι συγγραφείς: Hellebust, Karsten G.
Μορφή: Βιβλίο
Γλώσσα:English
Δημοσίευση: New York : J. Wiley, c1993
Έκδοση:2nd ed.
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Πίνακας περιεχομένων:
  • The need to survive
  • The new broom
  • What management is all about
  • Rates-of-change : the long and short of it
  • Units sales versus dollar sales : a surprising analysis
  • Individual product sales tale : order in chaos
  • Product life cycles and pricing
  • From marketing facts to functional plans
  • From manufacturing facts to plans
  • Financial management
  • Unleashing the talents of people
  • The planning cycle
  • Phase 1 : the strategy plan (theory)
  • Phase 1 : the strategy plan (practice)
  • Phase 2 : the business plan (theory)
  • Phase 2 : the business plan (practice)
  • Phase 3 : budget (theory)
  • Phase 3 : budget (practice)
  • How sweet, success
  • How to wield the levers of power
  • Getting started
  • What to look for
  • Tools required to do a situation analysis
  • Preparing plans for profitable action
  • Chem-a-lot strategy plan package : years 28-30
  • Chem-a-lot business plan package : years 28-29
  • Chem-a-lot budget package
  • Diagnostic tools
  • Management concepts