Strategic planning workbook
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| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
New York :
J. Wiley,
c1993
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| Έκδοση: | 2nd ed. |
| Θέματα: | |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- The need to survive
- The new broom
- What management is all about
- Rates-of-change : the long and short of it
- Units sales versus dollar sales : a surprising analysis
- Individual product sales tale : order in chaos
- Product life cycles and pricing
- From marketing facts to functional plans
- From manufacturing facts to plans
- Financial management
- Unleashing the talents of people
- The planning cycle
- Phase 1 : the strategy plan (theory)
- Phase 1 : the strategy plan (practice)
- Phase 2 : the business plan (theory)
- Phase 2 : the business plan (practice)
- Phase 3 : budget (theory)
- Phase 3 : budget (practice)
- How sweet, success
- How to wield the levers of power
- Getting started
- What to look for
- Tools required to do a situation analysis
- Preparing plans for profitable action
- Chem-a-lot strategy plan package : years 28-30
- Chem-a-lot business plan package : years 28-29
- Chem-a-lot budget package
- Diagnostic tools
- Management concepts