Personal selling : an interactive approach
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Allyn and Bacon,
c1991
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| Edition: | 4th ed. |
| Subjects: | |
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| Physical Description: | xix, 604 p.; ill. (some col.); 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 020512545X |