Readings in strategic marketing : analysis, planning, and implementation
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Dryden Press,
c1988
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| Series: | Dryden Press series in marketing
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| Subjects: | |
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| Physical Description: | x, 534 p.; ill.; 24 cm |
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| Bibliography: | Includes bibliographies and index |
| ISBN: | 0030208645 ((pbk.)) |