Cases in marketing management and strategy

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Bibliographic Details
Main Author: Blackwell, Roger D.
Other Authors: Johnston, Wesley J., Talarzyk, W. Wayne
Format: Book
Language:English
Published: Chicago : Dryden Press, c1985
Series:Dryden Press series in marketing
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Description
Physical Description:x, 555 p.; ill.; 24 cm
ISBN:0030604095 ((pbk.))