Creative strategy in advertising
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Belmont, Calif. :
Wadsworth,
c1992
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| Edition: | 4th ed. |
| Subjects: | |
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| Physical Description: | xiii, 418 p.; ill.; 24 cm |
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| Bibliography: | Includes bibliographical references (p. 411-412) and index |
| ISBN: | 0534162908 ((acid-free paper)) |