Fundamentals of marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1991
|
| Edition: | 9th ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Physical Description: | xxxiii, 668 p.; col. ill.; 26 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0070609527 |