Readership research and the planning of press schedules

Readership research and the planning of press schedules

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Bibliographic Details
Main Author:	Consterdine, Guy 1942-
Format:	Book
Language:	English
Published:	Aldershot, Hants, England : Brookfield, Vt., USA : Gower, c1988
Subjects:	Readership surveys > Great Britain. Advertising media planning > Great Britain. Advertising, Newspaper > Great Britain. Advertising, Magazine > Great Britain.
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