Multinational marketing management
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1984
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| Edition: | 3rd ed. |
| Series: | Prentice-Hall series in marketing
Prentice-Hall international series in management |
| Subjects: | |
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| Physical Description: | xxii, 698 p.; ill.; 25 cm |
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| Bibliography: | Includes bibliographies and indexes |
| ISBN: | 0136050492 |