Media research methods : measuring audiences, reactions and impact
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Sage Publications,
c2000
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| Subjects: | |
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| Physical Description: | 314 p. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0-7619-5659-X |