Emotional branding : the new paradigm for connecting brands to people
Saved in:
| Main Author: | Gobé, Marc (Author) |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Allworth Press,
c2001.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Marketing :
by: Chisnall, Peter M.
Published: (1975) -
Ethnography for marketers :
by: Mariampolski, Hy
Published: (2006) -
Why people buy
by: O'Shaughnessy, John
Published: (1990) -
Behavioural aspects of marketing
by: Williams, Keith C.
Published: (1981) -
Beyond branding :
by: Marconi, Joe
Published: (1993)