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Μάρκετινγκ υπηρεσιών : άνθρωποι τεχνολογία στρατηγική
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Bibliographic Details
Main Authors:
Wirtz, Jochen
(Author)
,
Lovelock, Christopher H.
(Author)
Other Authors:
Γιοβάνης, Απόστολος
(Editor)
,
Αθανασοπούλου, Πηνελόπη
(edtf)
,
Δελιβάνη, Ελένη
(trlf)
Format:
Book
Language:
Greek
English
Published:
Αθήνα :
Δισίγμα,
c2018.
Subjects:
Marketing
>
Management.
Service industries
>
Marketing
>
Management.
Customer services
>
Marketing.
Professions
>
Marketing.
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