The psychology of advertising
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hove, East Sussex :
Psychology Press,
c2010.
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| Subjects: | |
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| Physical Description: | xi, 331 σ. ; 25 εκ. |
|---|---|
| Bibliography: | Βιβλιογραφία: σ. 271-301. Ευρετήριο. |
| ISBN: | 9780415442732 |