The psychology of advertising

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Bibliographic Details
Main Author: Fennis, Bob Michael, 1968-
Other Authors: Stroebe, Wolfgang
Format: Book
Language:English
Published: Hove, East Sussex : Psychology Press, c2010.
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Description
Physical Description:xi, 331 σ. ; 25 εκ.
Bibliography:Βιβλιογραφία: σ. 271-301. Ευρετήριο.
ISBN:9780415442732