Semiotique, marketing et communication : sous les signes, les strategies
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| Main Author: | |
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| Format: | Book |
| Language: | French |
| Published: |
Paris :
PUF,
1995
|
| Edition: | 2nd ed. |
| Series: | Formes semiotiques,
|
| Subjects: | |
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| Physical Description: | 233 p. |
|---|---|
| Bibliography: | Includes bibliography and index. |
| ISBN: | 2-13-043243-3 |
| ISSN: | 0767-1970 |