Academic Journal
Student Perspectives on Generative AI Integration in Advertising Education
| Τίτλος: | Student Perspectives on Generative AI Integration in Advertising Education |
|---|---|
| Γλώσσα: | English |
| Συγγραφείς: | Heather Morgan (ORCID |
| Πηγή: | Journal of Advertising Education. 2026 30(1):8-28. |
| Διαθεσιμότητα: | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com |
| Peer Reviewed: | Y |
| Page Count: | 21 |
| Ημερομηνία έκδοσης: | 2026 |
| Τύπος εγγράφου: | Journal Articles Reports - Evaluative |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Student Attitudes, Artificial Intelligence, Technology Uses in Education, Advertising, Business Education, Creativity, Thinking Skills, College Students, Assignments |
| DOI: | 10.1177/10980482251376947 |
| ISSN: | 1098-0482 2516-1873 |
| Περίληψη: | This AdEd Insight presents a practical framework for integrating generative AI tools into advertising assignments through a Student-AI Collaboration approach. Implemented in a marketing principles course across two universities, the assignment asked students to use ChatGPT and image generation tools (DALL-E 2 or Bing Image Creator) to create video and print advertisements. Drawing from the experiences of 109 students, we detail the assignment structure, implementation challenges, and student outcomes. Student feedback revealed both opportunities and challenges in using generative AI for creative work, providing valuable insights for advertising educators. We offer specific guidelines for tool selection, assignment design, and evaluation criteria, along with practical recommendations for educators looking to incorporate AI tools into their advertising curriculum. |
| Abstractor: | As Provided |
| Entry Date: | 20260101 |
| Αριθμός Καταχώρησης: | EJ1514304 |
| Βάση Δεδομένων: | ERIC |
| ISSN: | 1098-0482 2516-1873 |
|---|---|
| DOI: | 10.1177/10980482251376947 |