Academic Journal
Smart marketing in the data age: personalization meets advanced analytics
| Τίτλος: | Smart marketing in the data age: personalization meets advanced analytics |
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| Συγγραφείς: | Sachdeva, PriyaAff1, IDs43546026011759_cor1, Mitra, ArchanAff2, Malhotra, PrachiAff1, Prakash, RakeshAff1, Prasad, P.V. SatyaAff3, Mishra, KaushikAff4 |
| Πηγή: | SN Business & Economics. 6(6) |
| Βάση Δεδομένων: | Springer Nature Journals |
| ISSN: | 26629399 |
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| DOI: | 10.1007/s43546-026-01175-9 |